Summer Pop-Up Shop at Pure Barre Whitefish Bay

Kickoff the first day of summer and longest day of the year by shopping Lake Effect Co‚Äôs lake-living-inspired gear in-person at Pure Barre in Whitefish Bay! All day we‚Äôll also be enjoying 15% off Pure Barre retail and sipping mimosas in the mornin‚Äô and wine in the evening, all while supporting our beautiful Lake Michigan - 10% of all Lake Effect Co sales benefit the Alliance for the Great Lakes. You may even see a first look at new inventory not yet listed on the site...

How'd this come about? My Pure Barre habit has me heading to Whitefish Bay from Milwaukee generally four times each week, and despite the shorter trip that I'd enjoy taking the freeway, every single day I take the extra time to make the long way along Lake Drive instead. The lake views on this stretch are incredible, and more often than not, I've built in enough time on the drive to or from to stop at Shorewood's Atwater Park for a quick look out over the water or a walk down to the beach. I've also connected with so many lake-loving ladies in my Pure Barre classes, such as owner Jess and studio manager Coral - lake lovers through and through. It was music to my ears when owner Jess Stark offered to host a pop-up in the studio.

We'll be there from 6AM-8PM, so be sure to use some of that extra daylight to visit the event. RSVP and follow along event updates here. 

Items available for sale include:
- ladies & men’s tees, tanks, sweatshirts
- patriotic-inspired looks (...perfect for the 4th!)
- ballcaps, including the popular LAKE DAY hat
- onesies (NB - 24 mos)
- canvas totes
- mugs
- WI-made clean-burning soy candles