We're tremendously thrilled you've taken interest in stocking our gear in your shop! 

Getting Started

Once you're ready to proceed in becoming a stockist (wahoo!) please email crew@lakeeffectco.com with your resale certificate number (reseller ID number) and billing/shipping address to create your wholesale account.

Placing Orders

Once we’ve enabled this account which identifies you as a wholesaler in our system, you’ll be auto-enabled to receive 50% off all items on this wholesale page. Non-standard markup items will override the 50% price. 


Please note there is an 8 piece minimum per product except for candles and ball caps which have a 6 piece per item minimum. SO COLD hats hold a 12 piece minimum. Once you meet the required quantity, the automatic wholesale discount will be applied in your cart.

There is a $500 total order minimum for opening orders (which means your cart will need to be valued at over $1000 retail price) to see these numbers reflected. A PDF of the linesheet, including detailed policies, can be found here

Legal Terms When you place an order with us, you are agreeing that as a stockist, you will not print or reproduce our designs, including the LAKE DAY and Chase More Sunsets trademarked items which are intellectual property of Lake Effect Living LLC dba Lake Effect Co. Failure to comply is subject to legal action and fees including 100% of Lake Effect Living LLC's legal costs. 

Don't hesitate to reach out with any questions to us: crew@lakeeffectco.com!