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      • New
      • Women
        • Tees
        • Long Sleeve
        • Sleeveless
        • Sweaters
        • Bottoms
        • VINTAGE
      • Men
        • Tees
        • Long Sleeve
        • Sweatshirts
        • Bottoms
        • Under $30
        • VINTAGE
      • Kids
        • Toddler
        • Infant
        • VINTAGE
      • Hats
      • ON DEMAND
      • Mercantile
      Lake Effect Co
      • Chase More Sunsets
      • Lake Day
      • SO COLD
      Valentine's Picks
      Valentine's Picks

      We asked our crew what items they're gifting, and what they're hoping to get!

      SHOP
      1% for the PLanet Partnership
      1% for the PLanet Partnership

      We're making it official - we're 1% for the planet and ALL IN for Mama Earth!

      Read More
      All Tides Podcast
      All Tides Podcast

      Stories and conversations with friends about water as our healer, the importance of protecting what we love, and how time in nature can be both the easiest and the most important mindset work.

      Listen
      Pewaukee Shop
      Pewaukee Shop

      Visit us daily 10-sunset (or 6pm during the dark months).

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      Newsletter

      Exclusive news & 10% off your first purchase. 

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      Events Calendar
      Events Calendar Read More
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      Submit

      Got a lake story to tell or a few lake photos that you'd like to share with the community? We'd love to give you that opportunity!

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      ECO-CONSCIOUS LIVING
      ECO-CONSCIOUS LIVING

      Because there's only one Earth - and she's our responsibility.

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      CONNECT

      jumpin@lakeeffectco.com

      The Hartland HQ is no longer open — we offer pretty darn cheap shipping. Paying for shipping compensates us for our materials and time.

      I acknowledge, with respect and reverence, that Lake Effect Co operates on original land of the Kickapoo, Peoria, Sauk & Fox, Potawatomi, Miami, and Sioux Nations.

      DIVERSITY LOVE

      Lake Effect Co celebrates and honors (and supports when / where we can to the best of our ability) all the beautifully diverse, colorful, unique expressions of our human species. One thing I've learned from witnessing nature is that diversity makes the whole thrive — spoiler, WE ARE NATURE.

      © 2023 Lake Effect Co. The Lake Effect Co. Long Live Lake Life, Chase More Sunsets, LAKE DAY, and SO COLD designs are registered trademarks of Lake Effect Living LLC. Powered by Shopify

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