Growing up in the Lake Country created my strong love of the water, so it's a dream to open a shop along the shore of Pewaukee Lake. I've always loved the energy of this beach scene, and I'm excited to offer my responsibly sourced, locally inspired apparel & accessories in the heart of this lake-loving community.
The shop offers our full range of inventory, as well as home goods, and other items to help you live your best lake days and embrace a zero-waste lifestyle. We also offer a number of workshops, events, and serve as a meeting spot for outside adventures. Follow along on this page or on our social channels for the latest, but know we are invested in this community and we want to add value here every single day. The gals in the shop with me are people that I fully entrust my heart and vision with, so any visit to the shop is a beautiful time to stop in.
This space is a dream for the reasons mentioned above and simply because it has a certain magic to it. When you walk in, we know you'll see what we mean, because we've created the space to be a place you want to spend your time. Time is our most precious resource, so visiting here should be worthy of it. Come for sunset for some extra awe, but we know that your lake-loving soul will feel so at home and so inspired any time of the day.
Some say it has a feminine energy, like the water itself, which is soothing to all souls. Some say you can feel our heart and passion for all things nature. Some have gotten teary with us as we talk about the designs and share a passion for eco-conscious living. Some have said it's the push they needed to do the thing that's been in the back of their brain as a "passion project" or for "when I win the lottery". I followed my soul's VERY PERSISTENT calling to be here, and if that inspires you to do the things that light you up, I have executed my mission correctly.
Hours : Will flex with the weather but daily 10 - sunset.
Please message us for details via Instagram and check our Instagram story for daily updates. Chances are, if the beach is full, our doors will be open.
Each Saturday we host yoga from 8:30-9:30 in the shop, with snacks following from Simple Eats MKE. We split proceeds of the class with FLOW - For Love of Water. Please visit this page for the most updated event information.
Nov 30: Shop Small Saturday at Milwaukee Makers Market
Nov 16: Saturday Morning Yoga
Sept 23: Join us for a Harvest Healing Night on the Fall Equinox! We'll have a sound healing session with a local sound healer followed by a selection of natural stone jewelry by Aggie B Jewelry to complement your intentions for the fall season. Message us for more details while we work out the specifics!
Sept 13: Sunset + Full Moon Paddle.
Sept 14: Full Moon Morning Yoga Flow
Oct 26: Halloween Fun Fest
July 26-27 : Open late for Taste of Lake Country. We'll open at normal hours (10am) and close when people are too busy dancing to shop. Debuting some new merch AND have a little gift with each purchase!
Aug 1: New Moon Paddle
August 1-22: Sustainability Challenge. Join us in store or online to learn how to change some habits to better support the environment.
August 10: Zen Yoga 8:30-9:15. Enjoy post-yoga healthy snacks by Simple Eats MKE!. $10
Aug 13: We're excited to host the gals of the Real Tall and Lake Country Running Group! The night starts with a 6p run ( bring your suit if you want a quick dip in the lake after), shopping, then drinks & company at VeloCity.
Aug 14: Join us for a FULL MOON paddle! Enjoy a night along or on the water, taking in the beautiful full moon (and perhaps remnants of the perseid meteor shower).
Aug 22: We're sponsoring the ski show! Come out to the lakefront (across the street) at 6:45 and enjoy a few post-show surprises. Hint: snacks and in-store deals.
Aug 23: Paddle & Pint. We're joining our friends Koha Yoga and the Winnebeergo for a fun night on the water. Details coming soon!
Aug 24: Flow for FLOW yoga 8:30-9:30 with Nicole Moza and food by Simple Eats MKE. Nicole is donating her instruction, and we're donating all sales to FLOW - For Love of Water. Class is $15
Aug 24: Urban Rustic Pop-Up (owner Katherine's cousin makes an awesome assortment of repurposed jewelry & accessories).
Aug 29: Join us for a NEW MOON PADDLE!