I'm obsessed with sparkle water — you know when the sun hits the water juusssst right and it lights up? That. I tasked Eliz Welling of Goodfare  to take one of my favorite sparkle water photos and make is a single color representation of the vibe. And now it makes its debut on an assortment of thrifted pieces (by RKVintage here in MKE) and these eco-friendly totes! These were printed in a limited run batch right here in MKE by Uncommon Wild. 

The design is printed in black on one side with a cursive Lake Effect Co logo at the opposite side.  

Why the design?

Because there's magic in the sparkle water.