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Inspired by the years living this business, 150+ pages of images of the water and the words that poured through at those locations.
On-demand = more designs, more styles, colors, and sizes — a win for everyone, environment included, as there's no product waste.
New Arrivals
Fresh inspiration.
consciously curated.
responsibly sourced.
nature-inspired goods
for days on the water & when we're only dreaming of them.
there's magic in the water
Lake Effect Co. — a water-loving brand offering intentionally-sourced clothing and accessories. This carefully curated mix of nature-inspired items, whether our own designs or by makers with similar missions are made for swimmers, boaters, paddlers, wet dogs, sunset-chasers, risers-with-the-dawn, eagle-spotters, and pier-loungers. Gear for celebrating the love of your own version of a life connected to the water.
LONG LIVE LAKE LIFE.
We care about the humans who make what we sell. We care about the impact these items leave on the earth. We know there's always room to give or do more, and we're constantly working to align with that. That said, when we recognize that some of our greatest joys and most awe-filled moments are in, on, under, or near water, we do everything we can to celebrate and protect it in our overall lifestyle — this creates authentically sustainable, impactful change.
