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Our freshly updated & sparkling clean Pewaukee shop is open with slightly reduced hours as we ease back in. Masks required (and provided if you don't have).
Life is still a bit strange, and the water helps. Read, use, & SHARE (with frontlines folks) these BLUE MIND Tips to reduce stress & boost immunity.
Local Pickup available + FREE shipping/delivery.
good vibes at home good vibes at home
Intentional-living, responsibly-sourced inspired items for time spent at home.
earth life earth life
stories, tips + products that support the Earth, empowering you to do good for yourself, the planet, waters, and humans you love!
GO GREEN GO GREEN
We've partnered with Leeward Gardens to offer a whole collections of cute green things, perfect for time at home. And always....
SHOP
High vibe, nature-lovin' goods for water babies through seasoned captains.
Apparel, Home, Apothecary.
We believe Black Lives Matter. The more we learn about Intersectional Environmentalism,the more we recognize the importance of rallying around it, now.
An Environmental Justice hub is in the works to share resources from the experts.
For now, we defer to one such expert...
If you choose our PICKUP option at checkout (which is the only way to snag PLANTS!), our pick-up windows to come get your goods (once you’ve received a notification that they are ready) are any time the shop is open but most definitely Tuesday & Thursday 12-6 and Saturday from 11-6. Knock on the front door and we’ll bring it to you outside!
MORE PICK-UP INFOWelcome to Lake Effect Co., a lake-loving adventure brand focusing on consciously sourced clothing and accessories. We sell recycled, organic, small business, or responsibly made items - to the best of our ability to source them! We care about the humans who make what we sell. We care about the impact these items leave on the earth. We know there's always room to give or do more, so 5% of our sales go to organizations that support the Great Lakes. When you recognize that some of your greatest joys and your easiest healing comes from the water, you do everything you can to celebrate and protect it!
We are swimmers, boaters, paddlers, wet dogs, sunset-chasers, risers-with-the-dawn, eagle-spotters, and pier-loungers, all sharing a love of our own version of lake life. How lucky are we to live and love on and in these beautiful bodies of water . . .
xo, Katherine
