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SHOP intentional, nature-inspired goods
for days on the water (or when we're only dreaming of them.)
if there's magic in the water, and we believe there is, there'sBIG MAGIC in the COLD WATER. SWIM, SHOP, HEAL.
Lake Effect Co celebrates and honors (and supports when / where we can to the best of our ability) all the beautifully diverse, colorful, unique expressions of our human species. One thing I've learned from witnessing nature is that diversity makes the whole thrive — spoiler, WE ARE NATURE.
Is your environmentalism intersectional? Ours wasn't.
The more we learn about how social justice issues overlap with environmental concerns,the more we recognize the importance of rallying around it, now.
Our Hartland, WI headquarters is open for shopping and order pickup! You can still request a private shopping appointment via email.
✹ HARTLAND HQ CLOSED FOR IN-PERSON SHOPPING IN JANUARY ✹
We offer local delivery and pretty darn cheap shipping. If you absolutely need to visit the shop, we can arrange some private shopping appointments. Email to schedule an appointment.
MORE SHOP INFOWelcome to Lake Effect Co., a water-loving brand focusing on consciously-sourced clothing and accessories. We offer a carefully curated mix of responsibly-made items, whether our own heart-centered designs or by makers with similar missions.
We care about the humans who make what we sell. We care about the impact these items leave on the earth. We know there's always room to give or do more, so 1% of our sales go to organizations that support the Great Lakes and the GREAT people of our country who are in need of some care.
When you recognize that some of your greatest joys and your easiest healing comes from the water, you do everything you can to celebrate and protect it!When you recognize that not everyone has this same access, you work to change that.
We are swimmers, boaters, paddlers, wet dogs, sunset-chasers, risers-with-the-dawn, eagle-spotters, and pier-loungers, all sharing a love of our own version of a life connected to the water.
xo, Katherine
