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A NEW WAVE
Lake Effect Co. is under new ownership!
Meet Aubrey, a Lake Superior mermaid with conscious retail roots + a Pure Michigan heart
NATURE INSPIRED GOODS NATURE INSPIRED GOODS
For days on the water + when we're only dreaming of them
GOODS CRAFTED IN MARQUETTE, MICHIGAN
+ by trusted makers with matched missions
there's magic in the water
Lake Effect Co. — a conscious, water-loving brand offering intentionally-sourced, curated, nature-inspired goods & community
Whether our own designs or by makers with matched missions, our gear & community is made for warm & cold water swimmers, sunset-chasers, pier-loungers, ALL lovers of lake life to help celebrate your own version of life connected to the water
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LONG LIVE LAKE LIFE.
EVERY SALE = 1 DONATION
A portion of every sale goes directly to Great Lakes Great Responsibility
- a marine debris removal non-profit committed to preserving
the beauty & health of our Great Lakes