New Arrivals

Welcome to Lake Effect Co., a lake-loving adventure brand focusing on consciously sourced clothing and accessories. This means finding recycled, organic, small business, or responsibly made to the best of our ability. Not only do we care about the makers of the apparel, but the impact it leaves on the earth, as that is all of our responsibility to step up there - 5% of our sales go to organizations that support the Great Lakes. When you recognize that some of your greatest joys and your easiest healing comes from the water, you do everything you can to celebrate and protect it!

We are a community of swimmers, boaters, wet dogs, sunset-chasers, eagle-spotters, and pier-loungers, all sharing a love of their version of lake life. The lake is a place not just for the summertime lake lovers, but four-seasons adventurers seeking or creating the magic of each season - spring blossoms, fall hikes, windburned cheeks, cozy, bundled, fireside nights, and snowshoeing, skiing, and Irish-coffee-heavy-ice-fishing mornings, too. How lucky are we to live and love on and in these beautiful bodies of water . . .