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Our Hartland, WI shop is open for in-person shopping and order pickup!
You can still email us to request a privateshopping appointment.
earth life earth life
stories, tips + products that support the Earth, empowering you to do good for yourself, the planet, waters, and humans you love!
SHOP
High vibe, nature-lovin' goods for lake days (and when we're only dreaming of water.)
Apparel. Home. Apothecary.
Is your environmentalism intersectional? Ours wasn't. Are you doing anything about your own compliance with systemic racism? We weren't. The more we learn about racial injustice and Intersectional Environmentalism,the more we recognize the importance of rallying around it, now.
An Environmental Justice hub is in the works to share resources from the experts.
For now, we defer to the experts...
Our address is 138 North Ave Hartland, WI 53029.
No upcoming open hours, but email(jumpin@lakeeffectco.com) to make an appointment request!
Find us on the lower level rear of the building. Access the municipal parking lot by turning down the drive between Señor Tomas and the Animal Clinic. Enter through the door marked A+A Photography, and we're the first door on the right. On weekdays, you can come through the lobby from the street, down the stairs, and we're the second door on the left. The front door is locked on weekends.
Thank you for having your mask on, otherwise we're happy to run your purchase out to your car!
MORE SHOP INFOWelcome to Lake Effect Co., a water-loving brand focusing on consciously-sourced clothing and accessories. We offer a carefully curated mix of responsibly-made items, whether our own heart-centered designs or by makers with similar missions around the US. We care about the humans who make what we sell. We care about the impact these items leave on the earth. We know there's always room to give or do more, so 3% of our sales go to organizations that support the Great Lakes and the GREAT people of our country who are in need of some care. When you recognize that some of your greatest joys and your easiest healing comes from the water, you do everything you can to celebrate and protect it!When you recognize that not everyone has this same access, you work to change that.
We are swimmers, boaters, paddlers, wet dogs, sunset-chasers, risers-with-the-dawn, eagle-spotters, and pier-loungers, all sharing a love of our own version of lake life. How lucky are we to live and love on and inand with these beautiful bodies of water . . .
xo, Katherine
