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High vibe, nature-lovin' goods for water babies through seasoned captains.
Apparel, Home, Apothecary.
Chase More Sunsets Chase More Sunsets
Your daily opportunity to witness nature's magic.
pewaukee shop Open 10-Sunset daily!
And you're going to want to stay for our beachside sunsets...
pewaukee shop
STORE INFOWelcome to Lake Effect Co., a lake-loving adventure brand focusing on consciously sourced clothing and accessories. We sell recycled, organic, small business, or responsibly made items - to the best of our ability to source them! We care about the humans who make what we sell. We care about the impact these items leave on the earth. We know there's always room to give or do more, so 5% of our sales go to organizations that support the Great Lakes. When you recognize that some of your greatest joys and your easiest healing comes from the water, you do everything you can to celebrate and protect it!
We are swimmers, boaters, paddlers, wet dogs, sunset-chasers, risers-with-the-dawn, eagle-spotters, and pier-loungers, all sharing a love of our own version of lake life. How lucky are we to live and love on and in these beautiful bodies of water . . .
xo, Katherine
