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      • Login
      • New
      • Women
        • Tees
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        • VINTAGE
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      • Tees
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      nature-inspired goods

      for days on the water (or when we're only dreaming of them.)

      Jump In
      New Arrivals

      New Arrivals

      Fresh inspiration.

      consciously curated.

      responsibly sourced.

      Shop Now

      Our Hartland, WIheadquartersoffers free local delivery — otherwise $5 flat rate shipping or free shipping on orders over $125!

      HOURS & INFO

      if there's magic in the water, and we believe there is, there'sBIG MAGIC in the COLD WATER. SWIM, SHOP, HEAL.

      COLD WATER SWIM CLUB

      adventure + healing power

      of nature. compassion for Earth

      and its inhabitants.

      OUR MISSION
      SHOP PAPER

      Lake Effect Co celebrates and honors (and supports when / where we can to the best of our ability) all the beautifully diverse, colorful, unique expressions of our human species. One thing I've learned from witnessing nature is that diversity makes the whole thrive — spoiler, WE ARE NATURE.

      Is your environmentalism intersectional? Ours wasn't.

      The more we learn about how social justice issues overlap with environmental concerns,the more we recognize the importance of rallying around it, now.

      Intersectional Environmentalism
      SHOP TOWELS

      Lake Country HQ

      The HQ is open sporadically for in-person shopping — check link below. We also offer local delivery and pretty darn cheap shipping. Or email to schedule an appointment. 

      HQ INFO

      New Arrivals

      SUNSHINE Unisex Sweatshirt | Multiple Colors
      SUNSHINE Unisex Sweatshirt | Multiple Colors
      SUNSHINE Unisex Sweatshirt | Multiple Colors $54.00
      Quick View
      Color
      Black
      Navy
      Dark Heather
      Maroon
      Indigo Blue
      Military Green
      Red
      Sport Grey
      Light Blue
      Size
      SUNSHINE Unisex Sweatshirt | Multiple Colors $54.00
      LAKE DAYS Unisex Crew Sweatshirt | Heather Gray
      LAKE DAYS Unisex Crew Sweatshirt | Heather Gray
      LAKE DAYS Unisex Crew Sweatshirt | Heather Gray $22.00
      Quick View
      SIZE
      LAKE DAYS Unisex Crew Sweatshirt | Heather Gray $22.00
      SPARKLE WATER | Vintage Tees | ARMY GREEN S, M, L
      SPARKLE WATER | Vintage Tees | ARMY GREEN S, M, L
      SPARKLE WATER | Vintage Tees | ARMY GREEN S, M, L $30.00
      Quick View
      SIZE
      SPARKLE WATER | Vintage Tees | ARMY GREEN S, M, L $30.00
      SUN DAYS Ladies Muscle Tank
      SUN DAYS Ladies Muscle Tank
      SUN DAYS Ladies Muscle Tank from $22.00
      Quick View
      SIZE
      Color
      Oatmeal Heather
      Army Green
      Oatmeal Heather — Tiny Flaw
      Army Green - Tiny Flaw
      SUN DAYS Ladies Muscle Tank from $22.00

      SUN GRID | VINTAGE Raglan Sweatshirt | M
      SUN GRID | VINTAGE Raglan Sweatshirt | M
      SUN GRID | VINTAGE Raglan Sweatshirt | M $50.00
      Quick View
      SUN GRID | VINTAGE Raglan Sweatshirt | M $50.00
      CHASE MORE SUNSETS DYED BANDANA
      CHASE MORE SUNSETS DYED BANDANA
      CHASE MORE SUNSETS DYED BANDANA $20.00
      Quick View
      CHASE MORE SUNSETS DYED BANDANA $20.00
      Inhale Exhale Print 12x12
      Inhale Exhale Print 12x12
      Inhale Exhale Print 12x12 $25.00
      Quick View
      Inhale Exhale Print 12x12 $25.00
      LAKE DAY® Unisex Organic Cotton Tee
      LAKE DAY® Unisex Organic Cotton Tee
      LAKE DAY® Unisex Organic Cotton Tee $35.00
      Quick View
      Color
      Black
      Burgundy
      Anthracite
      Stargazer
      Heather Grey
      French Navy
      Red
      Desert Dust
      Dark Heather Grey
      Dark Heather Blue
      Sage
      Size
      LAKE DAY® Unisex Organic Cotton Tee $35.00

      LONG LIVE LAKE LIFE.

      Welcome to Lake Effect Co., a water-loving brand focusing on consciously-sourced clothing and accessories. We offer a carefully curated mix of responsibly-made items, whether our own heart-centered designs or by makers with similar missions.

      We care about the humans who make what we sell. We care about the impact these items leave on the earth. We know there's always room to give or do more, so 1% of our sales go to organizations that support the Great Lakes and the GREAT people of our country who are in need of some care.

      When you recognize that some of your greatest joys and your easiest healing comes from the water, you do everything you can to celebrate and protect it!When you recognize that not everyone has this same access, you work to change that.

      We are swimmers, boaters, paddlers, wet dogs, sunset-chasers, risers-with-the-dawn, eagle-spotters, and pier-loungers, all sharing a love of our own version of a life connected to the water.

      xo, Katherine

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      So Cold

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      CONNECT

      jumpin@lakeeffectco.com

      Hartland HQ info available here– HOURS VARY WEEKLY. Email to schedule a shopping appointment.

      I acknowledge, with respect and reverence, that Lake Effect Co operates on original land of the Kickapoo, Peoria, Sauk & Fox, Potawatomi, Miami, and Sioux Nations.

      DIVERSITY LOVE

      Lake Effect Co celebrates and honors (and supports when / where we can to the best of our ability) all the beautifully diverse, colorful, unique expressions of our human species. One thing I've learned from witnessing nature is that diversity makes the whole thrive — spoiler, WE ARE NATURE. I love you.

      © 2022 Lake Effect Co. The Lake Effect Co. Long Live Lake Life, Chase More Sunsets, LAKE DAY, and SO COLD designs are registered trademarks of Lake Effect Living LLC.

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