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A NEW WAVE
Lake Effect Co. is under new ownership!
Meet Aubrey, a Lake Superior mermaid with conscious retail roots + a Pure Michigan heart
NATURE INSPIRED GOODS NATURE INSPIRED GOODS
For days on the water + when we're only dreaming of them
GOODS CRAFTED IN MARQUETTE, MICHIGAN
+ by trusted makers with matched missions
there's magic in the water
Lake Effect Co. — a conscious, water-loving brand offering intentionally-sourced, curated, nature-inspired goods & community
Whether our own designs or by makers with matched missions, our gear & community is made for warm & cold water swimmers, sunset-chasers, pier-loungers, ALL lovers of lake life to help celebrate your own version of life connected to the water
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LONG LIVE LAKE LIFE.
EVERY SALE = 1 DONATION
A portion of every sale goes directly to Great Lakes Great Responsibility
- a marine debris removal non-profit committed to preserving
the beauty & health of our Great Lakes
BEHIND THE BRAND
Hey there! I’m Aubrey!
Growing up in Michigan, surrounded by the Great Lakes, I was constantly under the magical influence of the water & really all of nature. Although growing up in a small, rural town kept me far from the shorelines, it was my constant mission to actively plan my next lake day
Today, I reside in Marquette, Michigan & my love & connection to nature has only expanded along the shores of Lake Superior where it continuously shapes my existence & inspires the very core of this brand
Lake Day® Long Live Lake Life® Chase More Sunsets® So Cold® are registered trademarks of Lake Effect Co.