We did it! December 21 marks a second year in the books, and it definitely looked differently than I envisioned when I sat down to dream about it last December.
A few things you may not have noticed but felt huge to me: we upgraded to a new site, brought on an assistant, hired two interns, co-hosted our first retreat, expanded wholesale, did a “market tour” of the Midwest, widened inventory, and collaborated with what feels like a zillion brands, shops, photographers, influencers, makers, etc. We followed through on a lot that we imagined for the year.
Image via @AlysaRenePhotography
With each step, there’s been a boatload of learnings and growth - some flowy, some a bit more upstream. My life at the “helm” has lookedvery different from what I thought it would. This brand has connected me to people, places, and conversations that I guess I never really imagined would be major pieces of my life. Starting a business isn’t easy, and then staying in business is pretty dang tough. It’s like eating humble pie for multiple meals per day. It’s learning to like humble pie because it means you’re closer to not having to keep eating it if you can step back and learn from what’s going on around you.
But after having this conversation with quite a few entrepreneurs lately, we’ve all agreed on the same things: business teaches you that you’ll learn what you need, meet you who need, see what you need, and achieve what you need not necessarily on your own desired timeline, but in the time and way that you’re meant to.
*Professional images via lifer friend @cassierosch | CassieRosch.com