Military Discounts




To all those who have served, as well as the families who also sacrifice so much when one of their own is deployed or lost in action, we thank you. I am constantly humbled by your selflessness and desire to put it all on the line to protect our country and all we stand for.

While initially dreaming up and fine-tuning our retail offerings, there has been an increased focus on American-made gear as often as possible, even if it means cutting into margins, simply because it doesn’t feel right otherwise.

When I’m soaking in the sun on a quiet pier from a small town, that feeling that I’m loving is FREEDOM. Whether that’s freedom from a laptop screen, freedom from a noisy city, or freedom from the daily grind, there’s an underlying sense of appreciation for the fact that in this country I am afforded these freedoms because people have fought for them. I know you also value your freedom, in all the ways you experience it, including in the time you cherish by the water.