To all those who have served, as well as the families who also sacrifice so much when one of their own is deployed or lost in action, we thank you. I am constantly humbled by your selflessness and desire to put it all on the line to protect our country and all we stand for.
While initially dreaming up and fine-tuning our retail offerings, there has been an increased focus on American-made gear as often as possible, even if it means cutting into margins, simply because it doesn’t feel right otherwise.
When I’m soaking in the sun on a quiet pier from a small town, that feeling that I’m loving is FREEDOM. Whether that’s freedom from a laptop screen, freedom from a noisy city, or freedom from the daily grind, there’s an underlying sense of appreciation for the fact that in this country I am afforded these freedoms because people have fought for them. I know you also value your freedom, in all the ways you experience it, including in the time you cherish by the water.