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November 18, 2020 4 min read

Because even in the year 2020, there are reasons to celebrate...
Use code  CELEBRATE for 20% off sitewide. 
We've carefully curated ideas and added a bit of insight as to why we love 'em. If you're shopping for someone who loves to know they're doing good, be sure to share with them that not only does a portion of the purchase go to both environmental and human rights initiatives, but our sourcing is as responsible as we've been able to get it - supporting small biz, women, eco-friendly makers and processes.
For sunrise lovers & sunset chasers.
The coziest eco-teddy  SUN MOON WOODS WATER Crew.
Chase More Sunsets Camp Flag custom made for us by the legendary Oxford Pennant.
Sunrise Is For Lovers Tank - when you know, you know.

Our best sellingChase More Sunsets Sleeveless Tank - also available in blush.

The  Sunset + Crescent Hoodie - a cropped fit featuring one of our favorite scenes - when both the sun and moon are in the same view. 

Sunrise Sunset Unisex Hoodie - which pairs perfectly with the new joggers, both in an eco-fleece.

Chase More Sunsets Hoodie - a cozy french terry that keeps selling out!

Learn more about our collaboration with designer/artist Sun Keephere.


Embrace & protect the ecosystem that brings us so much adventure & joy.

GUPPYFRIEND Washing Bag which aims to reduce microplastics, one of the scariest problems we're facing right now.

Long Live Lake Life Unisex Tee +Tank

Lake Country Recycled Cotton Tote perfect for NOT taking a disposable bag at the store. TheBYTA Tumbler, which keeps hots hot and colds, cool. 

Learn more about our Long Live Lake Life designhere

Be More Wave Than Particle Tote, because now is the time we realize we're all in this together!

BYTA Water Bottle which keeps your cold beverages cold for hours and eliminates single-use along the way.

Be More Wave Than Particle Tank,RedBudSuds Shower Bars + Shoofahs - Midwest / woman made and each scent has a cult following for seemingly miracle benefits ;) 

Learn more about our Be More Wave Than Particle Collectionhere.



LAKE DAY Tank you'll wear every day in the summer.

"Blue Mind" by Wallace J. Nichols - a beloved read which shares all the reasons why we love the water and what it's doing from so many perspectives to take care of us.

The coziest  LAKE DAY Unisex Sweatshirt

Soul-stirring  Letters to Lake Michigan Poem Prints.

Magic in the Water Ladies Crewneck - the second take on the phrase that everyone knows to be true.

"Lake Letters" by Mae Stier a full book, by season, of life along Lake Michigan.

All Tides Eco Teddy Crew, a reminder that it's important to thrive in ALL Tides - also the name of Katherine's podcast - AllTidesPodcast.com

Magic in the Water Ladies Pullovers is the softest, sweetest thing you'll own.



A life full of moments that align with your heart, soul and dreams.

Inner Compass Original + Love Cards to prompt thought, work with your intuition and invite intentional conversation.

Wilde House Paper Intentional Wall Calendar to help you dream and plan and spend time reflecting on the past/future/present.

 Con-lo COMMON Sage + Crystal Bundles naturally foraged fire starters and honestly, maybe just decor. 

Wilde House Paper Rituals & Wellness Journal keep yourself accountable to feeling the way you want to feel, especially in a time when our go-to habits may not be accessible.


Because when you're ok, it's easier for you to show up for who and what you love.

Under Aurora Awakening + Dream Oils connect more deeply to the present and to the etheric realms in your sleep!

Magic of I. 2021 Astrological Planner work with the stars to better understand the cycles of life on Earth.

Blue Sage Boutique Chakra Candles & truly dreamy Soy Candles

Under Aurora Botanical Perfume Oils are the dreamiest, yet most simple scents.

Sundream Coffee Blends small farm, delicious.

Shell & Anemone Handmade Earrings perfect for subtly channeling your inner mermaid.

Mayana Chocolates - the best, hands down.

PEACE Winter Knit Hat ✌🏻✌🏼✌🏽✌🏾✌🏿

Tippecanoe Immune Support Ciders to help keep your system feeling good!



Special touches to make your spaces full of support and meaning.

Tea Towels, Greeting Cards, Blue Sage Boutique Soy Candles, Sundream Coffee Throw BlanketsChase More Sunsets Print

Great Lakes Ceramic Mug made custom for us by Salt & Earth Ceramics in CA. You can only find these through Lake Effect Co!

Snoogs & Wilde Art Prints beautiful watercolor prints celebrating the magic of nature.

Lake Effect Co. Prints are a mix of our favorite designs, perfect for special spaces in your home.

Pennants are made by the classic Oxford Pennant to inspire you to LOOK UP, MAKE WAVES, AND RISE LIKE THE WAVES.

Check out additional prints for your home by Martens Printworks & Katharine Watson!



Shop gifts for the whole family.

Wild & Free Onesie, SO COLD Knit Hat, LAKE DAY Baby & Toddler Tee, LAKE DOG Bowl, Cabin Fever Ball Cap, Bobber Thermal

Duck Duck Loon Baby & Toddler Tee, LAKE DAY Pocket Long Sleeve, Chase More Sunsets Toddler Raglan, Chase More Sunsets Kids Long Sleeve, LAKE DAY Ball cap - available in Bold (pictured) or Single Line

Check out our entire LAKE DAY Collection here for more gear!

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